Turning businesses into brands has been the sole aim of digital marketing. You must have seen the growth of Zomato from just a food review app to having the biggest online presence as a brand.
So, what is personal branding?
Personal branding is the practice of marketing people and their USPs as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. It is the telling of your story, and the impression people gain from your online reputation.
People want to get inspired by others with a unique combination of skills, experience, and personality and that’s what we tried to build.
Our three most successful personal branding projects – Vamshi Kurapati, Managing Director of Swio Corporate, Fahad Hasan, the HOD(Digital Marketing) at Swio Corporate and Dr. Ajay & Lahari Chanakya, Oncologists.
1. Vamshi Kurapati:
To create a successful personal brand, content is important and in this case, we used a strategy called content marketing where the audience is educated about new, fresh concepts in marketing, business and related stuff.
Making use of new trends like reels, IGTV and promotional videos creates reach. Swift response to messages and queries is also taken care of. Through all of these efforts, the profile reached 50k followers in a span of 12 months.
2. Fahad Hasan
Fahad Hasan is a digital marketing expert, content writer and teacher. His brand was created by putting up educational videos related to digital marketing and general tips about life.
All the content that is put up on his profiles is meant for audiences from all walks of life and is completely relatable. Again, keeping up with trends, creating new trends helped this profile grow.
3. Lahari and Chanakya
Two Oncologists – Dr. Lahari Chanakya, Radiation Oncologist at Medicover Cancer Institute and Dr. Ajay Chanakya Vallabhaneni, Surgical Oncologist at KIMS Hospital and Robotic Surgeon started answering the cancer queries for their mission to raise cancer awareness called ‘Mission Cancer Care’.
Over time, they have not only busted the myths regarding cancer but also provided great information regarding general health, cancer information, health and nutrition along with COVID information over their profile which garnered them over 10K followers in a span of 6 months itself.
Creating a personal brand is a pretty difficult job if you don’t have the right team, but at Swio Corporate we aim to give out the best services with great quality!