In this blog: Let’s understand what is included in the free website audit and how it makes a difference for your website. Understand different parameters of the web page analysis.
Everyone now has a website of their own from business to company, social media to government, banks to video streaming, etc but not all websites perform well.
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It’s very important to know if a website is fully functional with good speed, user-friendly experience, neat navigation, website traffic. To know all this we have to do a website audit.
Free Website Audit Includes Following Parameters:
SEO Audit:
SEO Audit includes characters of URL, Title, and Meta Description which have specific character limits and it isn’t advisable to use more or fewer characters.
Meta Keywords, on the other hand, are separated by commas and the keywords should be relevant to the page content. Text to HTML ratio should be 25 to 70 percent, that’s the ratio of the amount of text compared to the amount of HTML code on the page.
AMP means Accelerated Mobile Pages which is a mobile-friendly website or a website that loads faster or easily on a mobile device.
Sitemaps mean the entire website URLs; this sitemap is used for indexing the pages on the search engine.
Google analytics should be linked to the website by a tracking code which helps us to completely analyze the website traffic – duration of a person staying on the page, which pages the user is visiting, etc.
Heading Tags are important to use in a certain way. Only one H1 tag can be used on a page. All the heading tags should be used in a particular order for better display experience.
Technical Audit:
A website should never have any broken links or ‘404 PAGE NOT FOUND’ errors. This situation usually happens when a page is deleted or removed due to certain reasons. In this situation, we can make sure that the page isn’t indexed or removed from the sitemap, and isn’t linked to any other active page.
The navigation of the website should be easy to understand making it user-friendly. Breadcrumbs can be used to know the path of the website visit. Having an SSL certificate gives a secure connection to browse which is the only difference between HTTP and HTTPS.
Internals Links are the entire website URLs, every page will be having a different URL and all pages may not be open for public. Do follow is an option that allows a page for everyone whereas no follow means not. These ‘no follow’ pages can be the process of transaction or confidential matters.
External Links are links taken from other websites such as Google maps for showing the location, Facebook and other social networking sites in which social media accounts are shared, hyperlinks of other websites, etc. All the internal, external links should be carefully handled and should be checked frequently.
Content Audit:
Content is the king so it has to be new, creative and original. Content should never be copied otherwise it will be called Plagiarism. Sometimes there is a change of duplicate content or someone stole the same content as ours which can impact our website performance. The content of the website should be relevant and not just a clickbait title with absolutely no relevance. This will harm the website performance in the long run.
Rankings:
Rankings are very important and crucial; here we will be having Domain Authority and Page Authority which is a score out of 100. The Domain Authority or simply DA is the score of the entire domain/website whereas Page Authority or simply PA is the score for a particular webpage. The score should be increased gradually and many factors are considered in scoring. Some of the factors are page loading speed, website structure with content, images loading time, domain age, website traffic, etc.
Security Breaches:
Security and privacy should be a top priority for every website. If a website is related to e-commerce or has a payment gateway it should be a secured network and those pages shouldn’t be open for the public to visit unless the customer is buying and making a payment.
Similarly, a customer or a user’s private information taken by the website shouldn’t be public. Necessary precautions and software need to be used for security purposes on a website.
Along with these, there is still an important analysis such as how much website traffic is generating via social media? Social Media presence is very important to reach out easily so in the social media bio section we provide our website link and even in posts.
This link redirects from Facebook or Instagram to the website which will be having a tracking code so we can get to know how many people are redirected.
The website development is such an important task which will ultimately give good results in Search Engine Results Page (SERP) so constantly creating, updating content, checking and auditing the website gives a better user experience for people and conversions to the website owner from a visitor to a customer.
So, if you want to know anything more specific about website audit and development comment down below and we will get back to you ASAP!.
