Influencer marketing is one of the most emerging forms of marketing. It involves making use of the popularity of a social media influencer to promote products and services. Influencer marketing can be effective when the influencer has built trust among the masses.
At Swio, we have been keeping up with new trends and marketing strategies since time immemorial!
Influencer marketing strategies have helped us to bring mass awareness and product awareness .
Mass Awareness:
1. HashPro Academy
For creating a general awareness in the public about digital trends, marketing models and hot topics in the business world, our efforts in creating content for HashPro Academy’s social media accounts and Vamshi Kurapati’s profile have proven to be great testimonials.
HashPro Academy is a digital marketing institute which is an offshoot of Swio Corporate & ITES Limited. To pool in admissions and close the batches, we have been using social media as a tool, creating AD banners, campaigns and promoting it through influencers like Vamshi Kurapati’s and Fahad Hasan’s profiles.
Link– https://www.instagram.com/p/CLKTGfRh_ug/utm_source=ig_web_copy_link
https://www.instagram.com/p/CIVe0ORJUSg/?utm_source=ig_web_copy_link
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Vamshi Kurapati is the Managing Director of Swio Corporate & ITES Limited. His social media profiles are a great testament of our content marketing strategies.
Link- https://www.instagram.com/thevamshikurapati/
Fresh and relatable content where audiences from all walks of life are addressed. Marketing tips, interesting business anecdotes and unexplored topics are explained in a fun manner to create mass awareness.
Promotional reveals of HashPro Academy’s admissions through AD campaigns and reels on Vamshi Kurapat’s profile have proven to be one of the most effective brand marketing strategies for us.
Link- https://www.instagram.com/p/CHiUoC1Jfsk/?utm_source=ig_web_copy_link
Product Awareness:
Every business needs some kind of a way to promote its products. Since the future of businesses and its marketing is social media, we have used various action plans to convert a business into a brand to promote its products.
We have successfully created product awareness for two of our clients-
1. Teagan Germans Clothing
Teagan Germans is a WholeSale & Retail Men’s Clothing brand. It has four stores in Telangana. Our marketing strategies for this brand focus on promoting the stores, its products like shirts, t-shirts and the shopping offers it provides.
Weekly social media posts, stories and reels help in creating product awareness. Our most successful attempt at product publicity was the promotion of water-resistant pants by Teagan Germans.
Link- https://www.instagram.com/teagangermans.clothing/
Influencer marketing was incorporated to promote this brand by using YouTuber Vinay Kuyya’s reach.
2. Lahari and Chanakya
Dr. Lahari Chanakya, Radiation Oncologist and Dr. Ajay Chanakya Vallabhaneni, Surgical Oncologist and Robotic Surgeon started their journey of raising awareness of cancer with their mission called ‘Mission Cancer Care’.
Their main goal is to bust the myths surrounding Cancer and state the facts or provide more information about Cancer which every common man has to know to prevent the disease.
Link – https://www.instagram.com/p/COxYAqzDckV/
We have started their profile from 0 and currently have over 10000 followers in a span of 6 months with the help of Influencer Marketing. Their videos have made a difference to the general public and have connected with them as every individual realises the importance of health now more than ever.
Not only about Cancer, but the Oncologists have resolved many common queries about health, in general, to extend their help to the people and provide information regarding the COVID.
For Oncologists, we have experimented with Influencer Marketing in multiple ways.
2. Cellbay Mobiles
Cellbay Mobiles, a multi-brand retail chain of Mobile Phones & Accessories. It is a Channel Partner of Samsung tablets, Apple mobiles & Asus mobiles with 50+ stores across Telangana.
For this client, we focus on promoting their products through regular catalogues in the form of social media posts. Holiday offers and discounts are great sales strategies and we market them regularly on various digital platforms to create product awareness. We have continually marketed their one of a kind ‘60 minute Delivery Service’ to attract customers.
Link- https://www.instagram.com/p/CH0BRELhGAz/
YouTube promotional video by Vinay Kuyya (prank video) was one of the marketing strategies we used to promote their brand that boosted our reach.
Marketing is not an easy task. To convert a lead into a potential customer and make a sale, you need a definite action plan. Swio Corporate & ITES Limited are the best architects of your marketing action plans!