Lead Generation

Marketing involves research, analysis and many other steps. Lead generation is one among them. It is the process of attracting prospects and converting them into customers interested in a company’s products and services. Creating awareness by using networking platforms and websites is one of the best ways of ensuring quality leads.

TheGem Theme


December 26, 2019


Advertising, Interior Design

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Our Approach
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Our Philosophy
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Creation of Pages:
The first and most important step is to establish the online identity of a business. This is accomplished by creating websites, social media pages and accounts. The aim is to create awareness that the business exists.

Logo Design:
To attract the audience’s interest, creativity is important. Logos play an important role in this aspect and help define the company’s USP and values. Simple, minimalistic logos do the wonderful job of stimulating the interest to know more!

Campaign Strategizing:
Once the company’s identity is established online, building its presence is important. For this, running campaigns proves to be absolute and strategy plays an important role. Strategizing for the campaign involves deciding the budget, designing forms, selecting the target location and audience.

Graphical Representation:
Visuals are important. Creating ad banners for campaigning is essential as it is attractive and appealing. The attention span for visuals is more than texts so Ad banners simplify the process of identifying potential leads.

Lead Generation:
The next step is to generate leads. This is done by creating AD campaigns on networking sites, tracking the insights and creating a list of leads.

Coordination with Sales Team:
As and when leads register, the marketing team updates the lead count and works in sync with the sales team to turn them into long-term customers. Daily communication and follow ups are important steps of this process.

Quality Assurance:
Lead quality is a factor that allows you to identify how likely the prospects are to become paying customers. The higher the quality of the leads, the more likely they become the customers. Checking the lead quality allows the filtering of leads which eases the conversion process and allows the Sales Team to form an action plan accordingly.

Optimization of Campaign:
To improve the performance of the campaigns, optimization is important. One of the most important elements to consider in optimizing campaigns and ads is the cost per conversion of each keyword. In trying to maximize conversions within the confines of budget, this will be the best option as it can help inform many decisions.

Most marketing strategists create campaigns and generate leads but do not assure their quality. Our value-added service is ensuring our client’s satisfaction through quality lead generation and regular optimization. After all, customer is God!