Ignoring online marketing is like opening a business but not telling anyone. Big Corporates are now looking for a digital presence and reach so they don’t miss out on marketing trends. Publicity of any kind is important for a business so being on social media platforms proves to be beneficial even for big companies.

Influencer marketing is one of the most emerging forms of marketing. It involves making use of the popularity of a social media influencer to promote products and services. Influencer marketing can be effective when the influencer has built trust among the masses.

Marketing involves research, analysis and many other steps. Lead generation is the outcome of marketing. It is the process of attracting prospects and converting them into customers interested in a company’s products and services.

Turning businesses into brands has been the sole aim of digital marketing. You must have seen the growth of Zomato from just a food review app to having the biggest online presence as a brand.
So, what is personal branding?